Our Corporate Strategy

We’ve set out seven clear priorities that we think will make a real difference to our customers in the next five years:

• Build more homes
• Invest more in our existing homes
• Customer satisfaction
• Create thriving communities
• Create a great place to work
• Manage our business to the highest standards
• Climate change: the challenge of a generation

Our priorities are just one of the ways we measure our performance, ensuring we’re delivering for our customers and enhancing communities. Another is our triple 10 objectives.

We set ourselves ambitious targets to perform against. This is our way of delivering the very best for our customers and creating a great place to work for our colleagues.

We want to be in the top 10 by scale because with greater scale comes more resource, influence and the ability to do more for our customers. We want to be in the top 10 for customer satisfaction because when we get there, we’ll know our customers are getting what they need from us. And we want to be a top 10 place to work because our colleagues are the key to our success.

Here’s a look at how we’re doing so far.

We set the highest standards for ourselves and our colleagues, and everything we do aligns with this. Our values and behaviours unite us in our shared duty as a housing provider.

• Be the difference - this is about doing the right thing for our customers, each other and everyone we interact with.
• Always curious - we grow by learning, and we’re always looking for new ways to adapt and improve how we do things.
• Achieving together - we’re all about working as one to deliver the best possible service for our customers.
• Own it openly - honesty and openness are our drivers.
• Embrace possibility - change is when ideas become a reality. We seek to lead, drive and embrace it with positive energy.